As my faithful readers know, I've been saying for quite a while that if libraries want to be really popular, they're going to have to shed that stuffy stereotype that libraries are about books and an educated democratic citizenry and whatnot. If libraries want bums on seats, they need infoporn literacy classes, private Internet viewing booths, and strippers. I've definitely felt like a lone voice crying in the wilderness, until now that is. Finally, some libraries are starting to agree with me. They know if you want to attract a certain class of patron, you've got to get sexy, baby.
And where are these libraries? Wyoming, of all places. Now I've never been to Wyoming, but in my mind I always associate it with mountains, gay bashing, and hicks. (I shouldn't call them hicks, should I? I've heard they prefer to be called "rural people.") But this new Wyoming library campaign changes all that! That's the one with the naked "mud flap girl" reading a book. (You'll just have to click through if you haven't already seen this, because the AL is a family blog and I don't post pictures like that.) No longer do I associate Wyoming with just mountains, gay bashing, and hicks. Now I'll add sexism and stupidity into the mix as well. You go, Wyoming!
I'm just kidding about all that. I think this campaign is great. It sure fights those stereotypes, and we know how librarians hate stereotypes. Forget about the shushing spinster, or even the helpful overweight middle-aged white woman. Now truckers and farmers and rubes all over Wyoming will know that librarians are HOT! Those rubes will want to drive to the nearest library for some steamy book on book action! And you know the book that naked mud flap gal is reading is a porn novel. You can just make out the title if you squint closely. I'd tell you what it is, but I don't want to spoil it for you.
In addition to being a HOT promotional campaign, it might also be a way for librarians to get dates. When I first saw the mud flap girl, I wondered if there were a lot of single librarians in Wyoming who wanted to date rubes and creeps. Now the rubes and creeps will be flocking to the library in droves! Lots of potential dates for those lonely librarians. I realize this isn't the point of the ad campaign, but it sure is a nice perk.
So keep it up, Wyoming. And when you've attracted a whole new class of lowlifes who come to the library because they want to ogle hot librarians, you know what you have to do to keep them. Infoporn literacy and private Internet viewing booths. It looks like you've already got the stripper.